This year, the coronavirus pandemic has brought our traditional fundraising to a halt, with the cancellation or postponement of countless events and challenges. In all, we estimate that we may raise only around 50% of our usual fundraising income over the duration of the pandemic. This means that we may have to curtail our ambitions and plans for the future, unless we can find an alternate way to raise that income.
Furthermore, we do not meet the criteria outlined by Government in regards to grant support to help us through this period. So, in short, we need your support more than ever. Every year our amazing supporters, donors and fundraisers come together to raise the £10m we need to operate our services in support of the entire UK fire services community.
So, just as we are having to devise new ways to deliver our services and support those in need over this period, we are confident that our inspirational fundraisers can rise to the Fire Family Challenge and turn the disappointment and frustration of cancelled fundraising events into innovation and income.