Our Bag it and Bank it campaign is returning this January and, following last year’s success, we’re encouraging you and your stations to collect even more clothing to help us raise £100,000.
We achieved record-breaking success last year, as our amazing supporters, fire stations and members of the public helped us soar past our target by raising a huge £96,394 – when looking at all UK recycling points, including other community sites.
We saw more than 400 tonnes of unwanted clothing dropped off at our clothing banks outside 966 fire stations, not only helping to divert it away from landfill, but also helping us to continue to be there for our fire services community when they need us most.
You can see the champions from last year here:
“The support our fire and rescue services have demonstrated for clothes recycling has been superb since day one,” says Sales Manager Kevin Biles. “If it wasn’t for their help and enthusiasm, and the generous donations from members of the public, we simply wouldn’t be where we are today. Clothes recycling is such an important revenue stream for our Charity; since we launched in 2009, fire stations have generated over £5 million worth of income that can go towards supporting our fire and rescue beneficiaries.”
By reaching out to local residents, schools, clubs, hospitals and businesses, stations and communities are once more being asked to come together to support the campaign. For each tonne of clothing that’s donated to a bank on a fire station, we receive on average £170 to help firefighters and fire and rescue personnel in their time of need.
Find more information on the recycling championship, as well as a marketing toolkit to get you started, click here: